Jeffrie speaks for Abercrombie and Fitch:
“In every school there are the cool and popular kids, and then there are the not-so-cool kids ... Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong in our clothes, and they can’t belong. Are we exclusionary? Absolutely.”
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| XL sizes should be forever accepted, no matter the store |
I think Michael Jeffries ideals about popularity and the 'right' people for certain clothing is insane. It shouldn't be up to him to decide who can buy certain clothes. It isn't right for him to just stand there and say, "You are too fat to shop at my stores." Even though, he is not directly saying this to his customers, he kind of is. Clothing shouldn't affect your popularity, yet it does to some extend already. Unfortunately, the ideals of being cool that Jeffries is trying to implement is an example of what isn't cool. People should go along with that guy from the video; make Abercrombie and Fitch the apparel for homeless people, because if they are too 'cool' for the poor, the 'fat' or the so-called non-cool people, then they are not 'cool' enough for us to wear. They are not cool enough to demean our self-respect. They are not cool enough for us to say we want to wear their inequitable brand.
It is not fair to target a particular group of teens because in theory it is basically discrimination, and inequality. They are changing their niche market based on the number they see on the weighing scale. Teenagers are already insecure about their bodies, and to hear this from a clothing store that they are not the right kind of body image to be able to shop at specific stores is confidence crushing. Targeting a particular group of teens is unrighteous because it is like a form of bullying, to show the abuse of power within a society, considering you are not being accepted by a CLOTHING STORE. If Jeffrie experienced this throughout high school, why is he encouraging eating disorders so one can 'fit in' with the crowd by qualifying for a particular targeted group?
This contributes to our already biased perception of what beauty is because throughout the media, we are told that beauty is about popularity, being skinny, and having a perfect face. Well honestly, which person fits that description. Models? Actors? HAHA. What about REAL people? Michael Jeffrie straight up tells us that beauty is about the skinny, cool people. He immediately excludes everyone else, based on the outer appearance. Society perceives beauty based on looks. Its all about the perfect clothes, the perfect body, the perfect face and the perfect everything. And Michael Jeffrie just enhances that perspective by excluded people with the 'not-so-perfect' features. Beauty is about what is inside, and no matter what anyone says, no one is allow to change your internal beauty. Outer beauty is something that is a part of everyone's life, but inner beauty is what defines your life.
To learn more about the single man who is trying to send a message about Abercrombie and Fitch, read this article and the accompanying video: Click here
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